Outcomes-based advertising for local companies
Stop Buying AI. Start Buying Local Outcomes.
One network for federated advertising, direct mail and community impact programs, with every campaign measured against a verified baseline.
Takes you to sign-up.
Outcomes ledger
Baseline vs follow-up
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Spring HVAC tune-up mailer
42 58
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Weekday lunch covers
210 246
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Chamber member drive
18 27
How a campaign is measured
Every campaign starts from a number you can check.
Impressions are not results. The ledger tracks the thing that pays you back.
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Baseline
We write down where you start.
Before a dollar is spent, the network records your current calls, visits, sign-ups or members for the metric you care about. That figure is the baseline every result is compared to.
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Run
The campaign goes out across the network.
Federated ads, an EDDM direct mail route, or an Impact 100 community program, planned and run from one dashboard.
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Follow-up
We measure the same thing again.
The follow-up uses the same metric and the same counting rules as the baseline, so the comparison is fair and you can check it.
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Report
You see baseline next to follow-up.
Each campaign reports the two figures side by side. Public reporting happens only with your permission.
One business, three ways in
Start with the division that fits, run it from one place.
Federated Advertising Network
Ads bought against a result, not a click.
Local companies and institutions run campaigns through one network and one dashboard. Each campaign is tied to a baseline metric, such as booked calls or new patient intakes.
- One dashboard for every campaign
- Baseline and follow-up on the same metric
- No inventory or partner claims until agreements are verified
Illustration with sample figures.
EDDM Direct Mail Network
Plan a mail route with the costs in view.
The first pilot covers routes of about 5,000 households. The planner shows routes, households and a postage and print estimate before you commit.
- Household counts per route
- Postage and print estimate
- Postage and print economics verified before commitments
Illustration with sample figures.
Impact 100
Community programs with measured impact.
For chambers, nonprofits, schools and municipalities. Recruit a cohort, track each organization through the pipeline and show the economic impact it produced.
- Recruitment pipeline by stage
- Impact metrics per cohort
- Public reporting only with permission
Illustration with sample figures.
The old way and this way
Buying AI tools is not the same as getting customers.
What you pay for
Typical ad-techImpressions, clicks and software seats
OUTCAASCampaigns tied to a result you named up front
How success is judged
Typical ad-techA report the vendor writes
OUTCAASBaseline next to follow-up, same metric, same counting rules
Where it runs
Typical ad-techA separate tool for ads, mail and community work
OUTCAASOne dashboard across all three divisions
What is claimed
Typical ad-techInventory and partners nobody can check
OUTCAASNothing until agreements are verified
Questions
What skeptical owners ask first.
What does outcomes-based mean here?+
Each campaign starts with a verified baseline for a metric you choose, such as booked calls or new members. After the campaign we measure the same metric again and report both figures side by side.
Who is it for?+
Local companies such as home services, restaurants, clinics and realtors, and community institutions such as chambers, nonprofits, schools and municipalities.
Is the direct mail pilot live?+
The EDDM pilot is being set up around routes of about 5,000 households. Postage and print economics are verified before any commitment is made.
Can you show my results publicly?+
Only with your permission. Public reporting is subject to permissions.
Are the numbers in the app real?+
The screens you see after signing up use sample data, marked as such, so you can see how a campaign is tracked.
Stop buying AI. Start buying outcomes.
Open the dashboard and see how a campaign is tracked from baseline to follow-up.
Start my accountTakes you to sign-up.