OUTCAAS Network OS
Sample data Demo user
Outcomes Dashboard
Baseline vs follow-up
Every campaign is compared to the baseline recorded before it started.
Search campaigns…
All divisions
Campaigns tracked
6
Above baseline
4
Awaiting follow-up
1
| Campaign | Metric | Baseline | Follow-up | Change | Status | Started |
|---|---|---|---|---|---|---|
Spring HVAC tune-up mailer EDDM Direct Mail | Booked service calls / month | 42 | 58 | +38% | measuring | 03/02/2026 |
Corner Table Bistro weekday lunch Federated Ads | Weekday covers / week | 210 | 246 | +17% | measuring | 02/16/2026 |
Northside Family Clinic new patients Federated Ads | New patient intakes / month | 64 | 71 | +11% | measuring | 02/09/2026 |
Riverbend Realty open-house route EDDM Direct Mail | Open-house sign-ins / month | 38 | 37 | -3% | review | 03/09/2026 |
Chamber member drive Impact 100 | New members / quarter | 18 | 27 | +50% | measuring | 01/12/2026 |
Oak Street Plumbing emergency line Federated Ads | Inbound calls / week | 55 | — | — | baseline | 04/06/2026 |
Change is follow-up against baseline for the same metric. Campaigns still in baseline show no follow-up yet.